I’m Viviana Garnica, a multidisciplinary creative working at the intersection of AI, art direction, visual design, photography and marketing.
I’m interested in what happens when strong creative thinking meets new technology. I use AI as a creative tool to explore ideas, build visual worlds, develop concepts and create content that helps brands communicate in fresh and meaningful ways.
My background in photography and visual design has taught me to think deeply about composition, lighting, color, storytelling and visual identity. Today, I combine that foundation with generative AI and digital tools to develop creative concepts and turn them into compelling visual experiences.
Creative thinking first. Technology as a tool.
What I bring
Creative Concepting
I enjoy turning a brief, insight or simple idea into a strong visual concept.
I enjoy turning a brief, insight or simple idea into a strong visual concept.
AI Creation
I use generative AI to explore, develop and produce visual ideas while maintaining a clear creative direction.
I use generative AI to explore, develop and produce visual ideas while maintaining a clear creative direction.
Art Direction
I think about the bigger visual story — composition, mood, styling, photography, color and consistency.
I think about the bigger visual story — composition, mood, styling, photography, color and consistency.
Visual Design
I translate concepts into engaging assets for digital and social platforms.
I translate concepts into engaging assets for digital and social platforms.
Photography
My photography background gives me a strong understanding of light, composition, perspective and visual storytelling.
My photography background gives me a strong understanding of light, composition, perspective and visual storytelling.
Why marketing?
I love the challenge of creating work that isn't only beautiful — it has a purpose.
Let's create something meaningful.